Boy Scouts of America Launches "Scout Me In" Campaign for Boys and Girls
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The Boy Scouts of America (BSA) recently unveiled the new Scout Me In campaign that features girls, as well as boys, in its iconic Cub Scout program for the first time. Starting this summer, all kids are invited to say, “Scout Me In,” as they join the fun, adventure and character-building opportunities found in Cub Scouts.
The Scout Me In campaign celebrates the BSA’s expansion to serve families and welcome girls and boys into Scouting in communities across the country. It reinforces that the mission and core values in the Scout Oath and Scout Law are welcoming, inclusive and foundational for both young men and women. Since announcing the BSA’s historic decision to welcome girls into Scouting, more than 3,000 girls across the nation have already enrolled in the BSA’s Early Adopter Program and are participating in Cub Scouts ahead of the full launch later this year.
About the Boy Scouts of America
The Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” The Scouting organization is composed of nearly 2.3 million youth members between the ages of 5 and 21 and approximately 960,000 volunteers in local councils throughout the United States and its territories. For more information on the Boy Scouts of America, please visit www.scouting.org.
Visit the Boy Scouts of America Ventura County Council website at www.vccbsa.org.
