British Retailer Tesco Looking at "Strategic Options" For Fresh & Easy Stores
/An update from Fresh & Easy on January 31, 2013 (excerpt from F&E email):
We wanted to reach out to you to address numerous news and online reports about the future of our stores.
Our parent company Tesco is conducting a strategic review of Fresh & Easy - they're looking at all options to find the best outcome for the neighborhood market that you - and we - have come to love. While we don't know exactly what that outcome will be, or if Tesco will continue to own the company, we're confident that Fresh & Easy can continue to be your favorite market.
We want to assure you: we don't have plans to close stores. We're still committed to providing delicious, wholesome and affordable food every day. We're still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That's why we're going to keep on fighting the good food fight.
Originally posted December 8, 2012:
On December 5th, British grocery retailer Tesco announced it is conducting a "strategic review" of its Fresh & Easy stores and is likely to exit the U.S. market. Tesco plans to report on its progress in this review in April 2003.
Fresh & Easy currently operates 200 stores located in Arizona, California and Nevada, including local Ventura County and adjacent area stores in Newbury Park, Oak Park, Moorpark, Camarillo, Simi Valley, Oxnard (2 stores), Ventura (2 stores) and Santa Barbara.
Tesco decided to launch the brand new supermarket chain in the U.S. in 2006, when the economy was still on a roll, before the big recession slammed us. Tesc