Drop, Cover and Hold On in the Great California ShakeOut on October 18, 2012

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The Southern California (West) area is highly susceptible to earthquakes and earthquake related effects. Numerous earthquake faults crisscross southern California and no one within the area resides more than 10 miles from an active fault. In addition to damage caused directly by groundshaking and related groundfailure, other hazards such as fires can easily start during and shortly after an earthquake.

The driving force of earthquakes in California is movement along the San Andreas Fault and the many associated faults within the San Andreas Fault System that form the tectonic boundary between the Pacific and North American tectonic plates. Along this boundary, the Pacific Plate is moving slowly to the northwest relative to the North American Plate. The Pacific plate underlies most of the Pacific Ocean, as well as all California west of the San Andreas fault. When most people think of earthquakes in California, the San Andreas Fault is usually the first thing to pop in their minds, and while the San Andreas Fault is the longest fault in the state it is by no means the only one to be concerned with. Many other faults are found directly beneath our cities in some of the most densely populated areas.

Because you live in the Southern California (West) area, it is likely that a damaging earthquake will occur and affect you during your lifetime. You decide your fate. You decide your future. The steps you take now can mean the difference between your success or failure after the next big quake.

Start preparing on Thursday, October 18, 2012 at 10:18 a.m. by participating in the Great California ShakeOut drill! Joins millions of other Californians and over 100,000 Ventura County participants who will Drop, Cover and Hold On on that date.

Learn more about the Great ShakeOut at www.shakeout.org. Register for the California ShakeOut at www.shakeout.org/california/register/index.php.

 Now, about that Drop, Cover and Hold On drill (more at www.shakeout.org/california/dropcoverholdon)

  • DROP to the ground (before the earthquake drops you!)
  • Take COVER by getting under a sturdy desk or table, and
  • HOLD ON to it until the shaking stops.

Coppertone Agrees to Stop Calling Its Sunscreens "Waterproof" and "Sweatproof"

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Merck & Co. bought Schering-Plough in 2009 and with it inherited the popular Coppertone brand, which is easily the most used sunscreen brand in my household and I'm sure many others.

Back in 2003, lawsuits were filed against Schering-Plough alleging improper marketing of the "waterproof" aspects of Coppertone. On September 21, 2012, Merck agreed to settle these class-action lawsuits without admitting any wrongdoing.  The settlement will cost Merck between $3 million and $10 million, which is about two one-hundreths of a percent of Merck's annual revenue.

According to the settlement, "Merck agrees that all Coppertone sunscreen products manufactured on or after June 22, 2012 for sale in the United States, its territories and possessions, will not use the terms "sunblock," "waterproof," "sweatproof," "all day" and/or "all day protection" in the labeling, advertising, marketing or promotion of these products."

This will have absolutely no impact on my own use of sunscreen as I'm not stupid enough to think that one application of sunscreen will last an entire day if I'm out running, sweating or in the pool all day. But I guess some might be confused by the prominently mentioned "Sweatproof" and "Waterproof" on the front of the label.

It is a bit odd that on the front label Coppertone says "Waterproof" yet on the back label says "Reapply as needed or after towel drying, swimming, perspiring, or vigorous activity."

If you purchased Coppertone products from July 31, 2006 to the date of public notice of the settlement, you can receive "up to $1.50" for each item purchased. They do not define what "up to" means but we'll find out soon enough.

The exact date yet of when we can start making claims has not been announced. When that date comes, the information will be published at www.sunscreensettlement.com, to inform us of our rights, dates and deadlines, etc. Yippee!

The proposed settlement indicates claimants can be reimbursed up to $1.50 each for up to six (6) Eligible Coppertone Sunscreen Products without proof of purchase. Easy enough! But it gets trickier after that, as Merck has the right to require proof of purchase if you claim between 7 and 9 Coppertone purchases. If you bought 10 or more, you will be required to show proof of purchase....like you're gonna have all those CVS and Costco store receipts from 6 years ago.

I was thinking, what if I could produce receipts for, say, 700,000 purchases of Coppertone products since July 31, 2006. I could make over a $1 million! Hmm, maybe I should just stay out of the sun.

In any case, start pondering how many Coppertone sunscreen products you've purchased over the last 6 years and you may get a small chunk o' change. And, of course, apply plenty of broad spectrum UVA/UVB sunscreen in our sunny climate and reapply frequently. Sunburns and skin cancer are not fun.

Facebook Rolls Out New Gift Giving Service On Your Friends' Timelines Today

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Facebook rolled out a new feature today that just kind of started appearing on friends' Facebook Walls today. This feature I believe is called "Facebook Gifts" and you pretty much can't help but notice it. Simply go to a friend's wall and you'll see where you can post a message, a photo, or now, wallah, now give them a gift!

So from there all you do is click the "Gift" icon to see what type of choices you have to give. You'll find everything from $5 Starbucks gift cards to flowers, candy, beef jerky, Star Wars USB storage devices, cupcakes, to, well, you name it! They have "recommended gifts" to help you out.

You choose a gift and the next screen gives you additional information about the selection.

The following screen allows you to select a card to accompany the gift. Choose the occasion (birthday, anniversary, etc.).

Then customize the card. In the next screen you decide whether to post the gift on your friend's Timeline or not. After your friend "opens" the wrapped gift on their timeline (or otherwise), they will be asked to provide shipping information (when applicable) and you will be asked to pay. Kind of interesting actually that you don't pay until they actually "open" the present on their Wall.

Here's a preview of how it looks on their wall (recipient's name removed to protect the innocent from false expectation of receiving a gift from a cheapskate like me).

This is actually pretty clever. What better venue to provide a quick and easy way of giving a gift to a friend than in Facebook! I believe this is Facebook's first mainstream foray into the eCommerce world. Given how ubiqutious Facebook birthday messages are, this could really become huge!

This rollout applies so far only to individuals in Facebook and not to Facebook Pages, such as the Conejo Valley Guide Facebook Page at facebook.com/ConejoValleyGuide (hint, hint, follow us there for fun daily tidbits). However, feel free to friend me at facebook.com/ConejoJoe if you happen to be in the mood to test this new Facebook Gifts service (hint, hint, again).

World Toilet Day is November 19th!

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The World Toilet Organization was founded in 2001 as a global non-profit organization committed to improving toilet and sanitation conditions worldwide.  The WTO's founding day of November 19th is celebrated each year as "World Toilet Day" to increase awareness of global sanitation issues.  WTO has over 150 member organizations around the world.

WTO founder Jack Sim was named a "Hero of the Environment" by Time Magazine in 2008.  He seeks to destigmatize the toilet and make it a status symbol for the poor.  "I want people to aspire to owning a toilet, just like others aspire to own a Louis Vuitton bag," he told Time.  Heck, I'm already there.

From the "Putting Things Into Perspective" department:  Over 2.6 BILLION people around the world do not have access to basic sanitation.  In other words, over 8 times the entire U.S. population around the world don't even have access to a toilet!

The WTO describes its logo on its website.  The logo's message is "Love our Toilet." "The logo of the WTO is the image of a toilet seat-cover viewed from an angle as how most people would see it. The ring in the middle of the toilet seat-cover signifies a connected circle of members. Blue was chosen as the color of the toilet seat-cover as a symbolization of water and how WTO is also closely-related to water issues."

Visit www.worldtoilet.org for more information.

Views of the Conejo Valley on a Warm, Cloudy August Saturday Night

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The heatwave continued today throughout the Southland today, with temperatures topping off around 95 degrees in Thousand Oaks with humidity in the 60-70% range. So it was a bit sticky out there. But the good news is that these weather conditions make for great scenes of the Conejo Valley!

Former NBA Greats Pippen, Rodman, Grant and Others Played in Taiwan on Sunday

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A buddy of mine surprised me with these great photos from an exhibition game played in the southern Taiwanese city of Kaohsiung. NBA legends Scottie Pippen and Dennis Rodman, along with other popular retirees including Horace Grant, Jason Williams, Mitch Richmond and others, put on a show against the Taiwanese All-Star team this past Sunday, July 21st.

This team of old-timers looked great! The NBA Alumni team beat the locals by a score of 104 to 89 and the crowd thoroughly enjoyed the show! Rodman, who is now 51, played with gusto, according to my friend. In fact, he dove for a loose ball and ended up in some courtside seats. His effort was impressive. And of course, as you'll see below, he was as photogenic as ever.