The Power of Social Media - Case Study: Getting Myrtle the Turtle Back Home

On Friday night, May 19, 2017, the Weathersfield School (@GoWeathersfield) Twitter page tagged @ConejoJoe asking that I share a photo of a turtle found at the school.

I retweeted the post on my Twitter page.

And then I decided to also to post the photo on the CVG Facebook page, which at the time had over 13,000 followers and a lot more interaction than Twitter.

Sure enough, comments started rolling in with suggestions…non-profit animal rescue, “we can give him a home,” “I remember someone posting a missing turtle on a neighborhood board,” etc.  There were 18 comments and 14 shares. Not viral, but apparently enough to get the attention of its owner, Paula Nathan, who at 9:10AM the next day posted:

Given the turtle was found literally across the street from the owner’s home, without social media, perhaps signs posted around the neighborhood would eventually have reunited the owner with Myrtle the Turtle. But with the social media’s help, Myrtle’s owner was able to connect quickly with her turtle.