Pacific Coast Highway Was Originally Called the Roosevelt Highway

The 1400 mile stretch of road called the Roosevelt Highway (U.S. 101) in the 1920s was re-named Pacific Coast Highway in 1941.

This postcard, from back in the days when it cost only a penny to mail a postcard (the 1930s) indicates "the varying scenery, such as oil being drilled out of the ocean, makes motoring an interesting pastime in California." It shows an image of the Roosevelt Highway between Ventura and Santa Barbara.

Bob then indicates to his dear friend Jane, "Just dropping a line to say all is well in Calif. There's lots of strange things to see in this state. You should be taking your Sunday rides out here."

Now what does Bob mean by that? Well, never mind. Speaking of Ventura and Santa Barbara beaches, visit THIS LINK for public beaches spanning from the Ventura Harbor through Carpinteria and THIS LINK for Santa Barbara area beaches.

Rare Images of Ventura County History on Display at CSUCI Beginning January 26th

Ladies in feathered hats boarding the first train from Oxnard to Hueneme; a Model T Ford clattering through a beet field and the opening ceremony for the Conejo Grade are some of the images available in a newly-digitized collection at CSU Channel Islands’ John Spoor Broome Library.

About 40 historic photos of Ventura County from the collection will be on display in the John Spoor Broome Library art gallery beginning Jan. 26 in “Ventura County: Places, Voices and Histories,” a series of photographs, penny post cards, and posters that show Ventura County over the last 100 or so years.

The opening for the exhibit will be Thursday Jan. 26 from 5 to 6:30 p.m. in the gallery at One University Drive in Camarillo.

Professor of Art and Broome Gallery coordinator Irina D. Costache, Ph.D., curated the show, which is organized in collaboration with CSUCI’s Head of Unique Collections Matt Cook and Professor of Chicana/o Studies Jose Alamillo, Ph.D.

The show will be organized into sections that highlight different aspects of Ventura County’s history such as cars and roads, people, places, fields and farms.

Historic “voices” in the show will be in the form of a video of Ventura County’s “braceros,” a term to describe Mexican laborers who worked in the fields on a seasonal basis. 

Cook said it took staff and student volunteers several years to digitize all 1500 images in the collection, much of which was housed at the E.P. Foster Library in Ventura.

Limited parking is available on campus with the purchase of a $6 daily permit; follow signs to the parking permit dispensers. Free parking is available at the Camarillo Metrolink Station/Lewis Road with bus service to and from the campus. Riders should board the CSUCI Vista Bus to the campus; the cash-only fare is $1.25 each way. Buses arrive and depart from the Camarillo Metrolink Station every 30 minutes from 7 a.m. to 10 p.m. Monday through Friday. For exact times, check the schedule at www.goventura.org.

About California State University Channel Islands
CSU Channel Islands (CSUCI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning. CSUCI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research. CSUCI has been designated by the U.S. Department of Education as a Hispanic-Serving Institution and is committed to serving students of all backgrounds from the region and beyond. Connect with and learn more by visiting CSUCI’s Social Media.

Dorothy's Chuck Wagon Cafe Captured in Oil Painting by Local Artist, Linda Dark

2022 Update: Dorothy’s Chuck Wagon Cafe closed in June. The building was sold.

Dorothy's Chuck Wagon Cafe is located in Old Town Camarillo at 2344 Ventura Boulevard, serving home-style breakfast and lunch Monday through Saturday. Their phone number is 805.987.2167.

Linda Dark is an artist has lived in Camarillo since 1978. She enjoys capturing local landmarks in oil on canvas, including her latest work piece above. Check out her work at www.camarillolandmarks.com.

The Chuck Wagon Cafe has been here for quite some time. According to the Pleasant Valley Historical Society, the building was built in 1944 and was owned by Larry Logue, who opened Larry's Malt Shop in 1946. It soon became Carmen's Snack Bar, owned by Ed and Carmen Quinn. Dorothy Johnson took over as new owner in 1983.

OldestRestaurants.com has a compilation of the oldest restaurants that are still in operation at the same location in California. Dorothy's Chuck Wagon Cafe is one of the oldest eateries in Ventura County, following the Golden Chicken Inn in Oxnard (the oldest still standing restaurant in Ventura County; founded in 1929) and Familia Diaz in Santa Paula (1936).

Also on that list as opening in 1946 are Casa Escobar (which closed its Westlake Village location last Fall) and El Tecolote in Camarillo.

A more recent view of Dorothy's Chuck Wagon Cafe.

The IKEA Museum Opened in Älmhult, Sweden in June 2016

Overview IKEA Museum. © Inter IKEA Systems B.V. 2016

As noted at this link, IKEA will be relocating early next month from its existing location in Burbank to a new location nearby that is nearly double the size.

There was a massive outpouring of excitement about this new store on the CVG Facebook Page and several folks hoped that the new store could perhaps travel 35 miles west to Thousand Oaks or Camarillo. IKEA does not share its expansion plans but with only 43 stores in the entire U.S. and the new Burbank store occupying the largest footprint of any U.S. store, I would venture to bet that we will not be seeing an IKEA store in nearby Ventura County for the foreseeable future.

IKEA was founded in Sweden in 1943 by 17 year old Ingvar Kamprad, who named the company after his initials, Elmtaryd (the farm he grew up on) and Agunnaryd (his hometown in southern Sweden). Kamprad turned 90 in 2016.

Now, for IKEA fans planning to be visiting Scandinavia in the future, you'll have to check out the IKEA Museum.

Opened in June 2016 this 75,000 sq ft museum is located in the original building that housed the very first IKEA store in Älmhult, Sweden in 1958. The museum features a main exhibition in three parts, a temporary exhibition, a gift shop and a restaurant.

IKEA Museum tells the story of IKEA and how an entrepreneur from the southern parts of Sweden, the province of Småland, together with his co-workers decided to create “a better everyday life for the many people."

Visitors are invited to explore the driving forces in society that shaped IKEA, the people behind it, the ideas and inspiration for the products – but also what IKEA may be tomorrow.

Learn more about the IKEA Museum at ikeamuseum.com/en.

Mosaic of smaller portraits of IKEA co-workers. © Inter IKEA Systems B.V. 2016

New Thousand Oaks The Habit Burger Grill Continues This Burger Chain's Success Story

The Habit Burger Grill originated on November 15, 1969 at 5735 Hollister Ave, Goleta - a location that is still in operation to this day. The Habit is a fast casual restaurant concept that specializes in preparing fresh, made-to-order char-grilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. 

The chain was purchased by a private equity firm in 2007 and subsequently The Habit Restaurants, Inc. went public with an initial stock offering on November 19, 2014, 45 years after its inception.

The new location coming soon to Thousand Oaks. Ever wonder why the "b" in Habit is slightly twisted? I asked. The Habit indicates it "makes it special and light hearted."

A new location is coming to Thousand Oaks at the former Famous Dave's BBQ location at 3980 Thousand Oaks Blvd. This will mark the 4th Conejo Valley Habit Burger location, including existing locations in Thousand Oaks, Newbury Park and Agoura Hills. Additional Ventura County locations in Simi Valley (2), Camarillo, Oxnard and Ventura (2).

The Habit trades under stock symbol HABT and currently is (as of December 20, 2016) at $17.30 per share, down 4% from its initial public offering price of $18 per share. That said, its price soared to close at nearly $40 per share that first day of trading, making it a bit of a terrible investment for those that bought after the IPO.

Stock price aside, The Habit has been quite a success story, growing to 160 restaurants in 10 states and opening new restaurants at the rate of over 30 per year. Total revenue for The Habit's fiscal year 2016 is anticipated to be in the $283 million range.

Photo courtesy of The Habit Burger. While my Habit Burger doesn't look quite this perfect, that's no big deal. It usually reaches my mouth before my eyes have much time to admire it.

But back to stock price. For a growth stock like The Habit, timing can be critical. Let's look at an example. Over the last two years ending today, had you purchased $100 in McDonald's stock (MCD), the value of that investment today would be $131, and you would have received cash dividends of close to $8, for a total return of 39%. $100 invested in HABT would now be worth about $52. 

So while The Habit Burger may have been rated #1 burger in a 2014 Consumer Reports survey (and I for thoroughly enjoy the burgers and other menu items at The Habit), you don't necessarily always want to put your money where you mouth is. Or your mouth where your money is, for that matter.

To learn more about The Habit, visit www.habitburger.com.

La Conchita, Located on Western End of Ventura County

La Conchita is an unincorporated, beachside community of about 300 residents in the westernmost section of Ventura County.

We all pass by La Conchita as take the 101 to Santa Barbara. From time to time, though we pull off the 101 at Santa Barbara Avenue, where we are promptly "greeted" by the sign shown below after crossing the railroad tracks.

The WARNING sign indicates "The La Conchita Community is a geologic hazard area. County officials advise against entry into the hazard area. Based on the present information known about ancient landslides and the 1995 and 2005 landslides, the following geological hazards are present:

1. Catastrophic Failure: The large ancient landslide mass located above the Community could potentially fail, impacting residences within the Community AT ANY TIME AND WITHOUT WARNING.
2. Mudflows: Mudflows could potentially impact all residences and access roads within the Community.
3. Catastrophic Failure and Mudflows: Should both events occur simultaneously, the Community could be impacted.
4. No excavation (removal of earth material) or grading should be performed in the Community without recommendations from a geologist and/or geotechnical engineer and review by the County of Ventura, Public Works Agency.

THERE IS NO WARNING SYSTEM FOR THESE HAZARDS. ENTER AT YOUR OWN RISK.

What prompted this dire warning is what happened on January 10, 2005. After 26 inches of rain poured in 16 days in the area, 400,000 tons of mud slid down the bluff above La Conchita, taking the lives of 10 residents, destroying 13 homes and seriously damaging 23 others.

Preceding the 2005 landslide were landslides in 1995 that demolished 14 homes (no lives were lost). Experts indicate that landslides have taken place here for quite a long time.

The community of La Conchita (Spanish for little conch shell) was first established in 1924 with the creation of 200 mostly single family residences.  It is a beautiful little beach community with quick access to the beach via a tunnel under the 101. I can see what keeps folks here. But let's hope that if and when additional landslides take place, the remaining homes are not impacted.

Reference: U.S. Geologic Survey Report "Landslide Hazards at La Conchita, California"

History on Display at the Channel Islands Maritime Museum in Oxnard

Located in the Channel Islands Harbor next to The Whales Tail Bar & Grill, the Channel Islands Maritime Museum houses an outstanding collection of maritime art, objects and unique ship models.

The Museum is home to a permanent collection of extensive marine art, featuring works by 17th century Dutch and Flemish artists Willem van de Velde and Bonaventura Peeters. Noted modern artists in the collection include John Stobart, Montague Dawson, David Thimgan, Roy Cross and Christopher Blossom.

The museum houses one of the two largest collections of antique Napoleonic prisoner of war sailing ship models in the country. Three thousand years of maritime history are illustrated by historic ship models, including the life's work of renowned builder Edward Marple. Exhibits on whaling, sailors' arts and the history of the Channel Islands Harbor and Port of Hueneme round out the collection.

The Museum also hosts lectures. temporary exhibits, open houses and more.

The museum is open Thursday to Monday from 11 AM to 5 PM. Admission is $7 for Adults, $5 for Seniors (62+) and $3 for children ages 6 to 17 (as of October 2016). Admission is FREE the 3rd Thursday of each month. For more information, visit www.channelislandsmaritimemuseum.org or call 805.984.6260.